Outmatched on Technology and Living Off Past Marketing Glory: "The Rolls-Royce of Oysters" Gillardeau Is No Longer Selling in China

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The top French oyster brand Gillardeau is seeing weakening sales in China: domestic triploid oysters and depuration technology have caught up in raw-consumption quality, while the brand's marketing remains stuck in high-end circles and lives off past glory, and its price of 79 yuan per oyster is being re-examined by young consumers.