Building the Foundation of the Shrimp Industry, Showcasing the Brilliance of Guolian

On September 19, 2025, Chengdu, with autumn in the air, welcomed a grand gathering of the aquatic frozen products industry. The product ordering conference "Building the Foundation of the Shrimp Industry · Showcasing the Brilliance of Guolian," jointly hosted by Guolian Aquatic Group and Huixiang Frozen Products, was grandly held. More than 300 distributors, sub-distributors, and catering enterprise representatives from the southwestern regions of Sichuan, Chongqing, Yunnan, and Guizhou gathered together to explore new products, discuss cooperation, and plan for the future through tasting and exchange. The conference lasted nearly six hours, with enthusiastic on-site orders and a lively interactive atmosphere, once again demonstrating Guolian Aquatic's comprehensive strength in the industrial chain, products, and channel services.

Careful Preparation, Grand Opening

In the afternoon, the venue was already fully arranged. Eye-catching brand backdrop boards, neatly arranged display freezers, and an exquisite tasting area fully reflected the great importance that Guolian Aquatic and Huixiang Frozen Products attached to this grand event. The rolling warm-up video, from the company's development history to the display of its product matrix, presented Guolian's brand image in an all-round way.

From 15:30 onward, guests signed in and entered one after another, with etiquette staff warmly guiding them to take commemorative photos. Many partners posed in front of the themed backdrop wall, capturing the opening moment of this industry grand gathering.

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Products Unveiled in Full, Versatile Shrimp Products Dazzle the Audience

At 16:00, the tasting area became the focus of the event. Longba Pot Shrimp, Indonesian Beauty Shrimp, Rice-Aroma Shrimp, Water Chestnut Shrimp Nuggets, Garlic Crayfish, Spicy Crayfish, and Crystal Shrimp Dumplings and other signature products were presented in their best form, attracting guests to stop and taste.

Among them, "Longba Pot Shrimp" uses BAP four-star certified whiteleg shrimp (Litopenaeus vannamei) as raw material, with tender meat and thin shells covering thick flesh, suitable for hot pot, quick stir-frying, steaming, and other cooking methods, making it the most popular item of this event. "Indonesian Beauty Shrimp" originates from clean-sea aquaculture areas in Indonesia and,凭借 its unique environmental advantages and quick-freezing freshness-locking technology, retains the natural sweetness and elasticity of the shrimp meat, earning excellent on-site reviews. Meanwhile, new products such as Rice-Aroma Shrimp and Crystal Shrimp Dumplings demonstrated Guolian's R&D capabilities in the fields of convenient catering and prepared dishes, catering to current consumption upgrading and diversified demands.

Guests tasted and exchanged views, and many catering clients said that Guolian's shrimp products not only offer stable quality but also greatly improve operational efficiency, providing strong support for catering enterprises to reduce costs and enhance competitiveness.

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Industry Guests Gather, the Grand Event Officially Begins

At 17:30, the ordering conference officially kicked off amid warm applause. The host grandly introduced the important guests present, including Xiong Guibin, General Manager of the Supply Chain Center of Guolian Aquatic Group; Li Xianfeng, General Manager of the Marketing Center; Pei Dawei, Chairman of Huixiang Frozen Products; and Wu Zhiqin, General Manager of Liaoji Bangbang Chicken, among others. The presence of these heavyweight guests not only added luster to the conference but also highlighted Guolian Aquatic's extensive influence in the industry.

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Speeches Delivered, Interpreting Guolian's Strength

Pei Dawei, Chairman of Huixiang Frozen Products, in his opening speech, reviewed the years of joint development with Guolian. He pointed out that, relying on Guolian's support across the entire industrial chain, Huixiang has been able to continuously improve supply chain efficiency and service capabilities in the southwestern market, empowering numerous catering and retail clients.

Li Xianfeng, General Manager of the Marketing Center of Guolian Aquatic Group, expressed sincere gratitude to all partners in his dinner speech. He stated that despite the complex market environment, Guolian and Huixiang still achieved counter-trend growth through deep collaboration, with multiple signature products continuing to sell well. He emphasized that Guolian has always been customer-centric and will continue to help partners improve profitability through cost reduction and efficiency enhancement, stable supply, quality assurance, and service optimization. In the future, Guolian will continue to move forward hand in hand with all parties to jointly promote the high-quality development of the industry.

This clear strategic depiction not only demonstrated Guolian's corporate strength but also instilled confidence in its partners.

Yang Xiaojun, Director of Guolian Aquatic's Southwest War Zone, systematically elaborated on the company's five core advantages: First, through deep involvement in seedlings, aquaculture, processing, and other links, Guolian has built stable upstream supply chain resources, ensuring traceability and high quality of raw materials; Second, with large-scale production and the growing market recognition of core brands such as "Longba," it helps customers achieve product premiums; Third, relying on intelligent factories and continuous R&D investment, the company can quickly respond to market demands and launch multiple best-selling items such as Pot Shrimp and Beauty Shrimp; Fourth, it has established a whole-process food safety control system from source to table, ensuring consumers can eat with confidence; Fifth, it actively builds an omni-channel marketing network, empowering distributors to efficiently reach end customers and increase market share.

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Policies Released, Strong Atmosphere for Cooperation

Immediately afterward, Li Sha, General Manager of Huixiang Frozen Products, released this year's ordering policies, covering advantageous single products, combination packages, and tiered discounts. The policies were clear and the benefits substantial, attracting great attention from on-site distributors. Guests took out their phones to take photos and record the details, and actively communicated with sales staff, creating a heated on-site atmosphere.

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Dinner Interaction, Cooperation Atmosphere Heats Up

The dinner reached its climax with the subsequent band performance and three rounds of lucky draws. Prizes such as snakehead fish slices, seasoned crayfish, and crispy rice-aroma shrimp were given out one after another, and lucky guests took group photos with the leaders amid continuous applause and laughter.

This relaxed and pleasant atmosphere not only enhanced the friendship among partners but also laid a solid foundation for subsequent in-depth cooperation.

Frozen Products Strategy Observation: Guolian's Three Major Advantages Stand Out

This ordering conference was not only a centralized release of products and policies but also a window for Guolian to showcase its comprehensive strength.

First, with the advantages of the entire industrial chain, Guolian ensured stable product supply and reliable quality, building a core barrier;

Second, Guolian continued to expand its product matrix, from "Longba Pot Shrimp" and "Indonesian Beauty Shrimp" to Rice-Aroma Shrimp and Crystal Shrimp Dumplings, fully covering the needs of catering and retail markets;

Third, the close cooperation between Guolian and Huixiang further strengthened the service radius and channel penetration in the southwestern market, bringing tangible support to partners.

These three major advantages not only reflected Guolian's industry leadership but also instilled more confidence in its partners.

A Successful Conclusion, Creating the Future Together

As the dinner came to an end, the "Building the Foundation of the Shrimp Industry · Showcasing the Brilliance of Guolian" Chengdu ordering conference concluded successfully. This was not only a grand event for new product releases and policy interpretation but also an opportunity for industry exchange and win-win cooperation.

As the "King of Chinese Shrimp," Guolian Aquatic, with its control over the entire industrial chain, continuous product innovation, and strict food safety management, has become a leader in China's aquatic frozen products industry. In the future, Guolian will continue to uphold the concept of "altruistic win-win" and join hands with partners to jointly promote the high-quality development of China's aquatic industry and open a more brilliant new chapter in the blue ocean.