Aldi invests USD 86 million to cut prices across US stores, with multiple frozen seafood items below last year's levels

Aldi USA announced on October 8, 2026, that it will invest USD 86 million (EUR 77 million) this fall to reduce customers' shopping costs. The company operates nearly 2,700 stores in the United States.

Aldi Chief Commercial Officer Scott Patton said in a press release: "Customers trust us to help them make the most of their grocery budgets, and we never stop looking for ways to operate our business more efficiently so we can pass the savings on to customers. As shoppers settle into fall routines and healthier habits, we're making an additional investment to lower prices on our healthier popular items, building on the value already available in our stores."

According to Aldi, once the cost-saving measures are fully implemented, nearly one-third of the everyday items Aldi sells will be priced lower than last year, including multiple seafood products.

An Aldi spokesperson told SeafoodSource: "This fall, Aldi shoppers can find lower prices than last year on multiple frozen seafood items, including Fremont Fish Market Jumbo EZ Peel Raw Shrimp, Fremont Fish Market Value Pack Tilapia and Frozen Argentine Red Shrimp, as well as Specially Selected Mussels."

Regional seafood items also being reduced in price include Aldi Seafood Boil, Fremont Fish Market Whiting Fish Fillets and Boudreaux's Frozen Crawfish Tail Meat.

The spokesperson said: "These everyday low prices make it easier for shoppers to put a variety of their favorite seafood on the table at a better price."

In addition to cutting seafood prices, Aldi also announced plans to launch new products, including Spicy Tuna and Beef Bulgogi Kimbap, which will be available in all stores by mid-October; followed by Breaded and Parmesan Flounder, launching in November; and Specially Selected Garlic Butter Shrimp Scampi, launching in December, with the latter two to be sold in select stores.

Aldi is the latest grocer this year to cut food prices to attract budget-conscious consumers. This summer, Walmart, Sam's Club and Giant Eagle all lowered prices on multiple seafood and other grocery items.

These moves come as U.S. consumers face inflation concerns throughout the year and remain cautious about spending. Andy Harig, FMI's vice president of tax, trade, sustainability and policy development, said at a media briefing last month that according to a recent survey, 60% of consumers said they are spending more on groceries than last year, and 70% said their income growth has lagged behind inflation.

Numerator added in a recent press release: "With high energy prices and pressure from recent interest rate hikes, higher-income consumers are selectively pulling back, seeking value by switching stores and sometimes brands, while lower-income consumers have largely already made these adjustments, and foodservice is likely to be the next area for spending cuts."