2025 CIIE | Exclusive Benefits at the Australian Brand Pavilion — Endless Business Opportunities

The 8th China International Import Expo (hereinafter referred to as "CIIE"), a national-level expo with import as its theme, jointly hosted by the Ministry of Commerce of China and the Shanghai Municipal People's Government and organized by the China International Import Expo Bureau and the National Exhibition and Convention Center (Shanghai) Co., Ltd., will be held in Shanghai from November 5 to 10, 2025.

The Australian Trade and Investment Commission (Austrade) has organized and supported Australian institutions and enterprises to participate in the CIIE for seven consecutive years since the first edition. This year, Austrade will work together with Australian state governments to once again set up the Australian Brand Pavilion (Booth No. Hall 7.1 A4-01) with an area of more than 1,000 square meters at the 2025 CIIE Food and Agricultural Products Hall. More than 150 Australian companies will exhibit, showcasing their unique Australian packaged foods, wines and beverages, dairy products, meat, seafood, health products and consumer goods to professional visitors.

Australian Brand Pavilion at the 2024 CIIE

Austrade's China team works with Chinese government agencies, industry associations and organizations to carry out business matching programs, inviting potential buyers from across the country to visit the Australian delegation and connect with Australian exhibitors.

Enter the exclusive Australian invitation code 🔑

06MQW6V2

Enjoy half-price benefits for visiting the expo

Details at the end of the article

Australian seafood has long been renowned worldwide for being "pure, green and high quality." In particular, Australian lobster, abalone, tuna, sea crab and salmon are deeply loved by Chinese consumers. Australia is the world's third-largest fishing zone, with nearly 3,000 known fish species in Australian waters, of which only 10% are commercially fished. The Australian fishing industry has always been committed to ensuring a sustainable supply of fish species and protecting Australia's marine ecosystem. China has always been an important export market for Australian seafood. With the China-Australia Free Trade Agreement officially implemented in 2015, tariffs on Chinese imports of Australian seafood have been reduced year by year and were all reduced to zero by 2019, making Australian seafood more competitive in the market. This year, a total of 10 Australian seafood companies will exhibit. The specific exhibitor list is as follows:

Austrade welcomes relevant associations and organizations and professionals to visit the Australian Pavilion and conduct business matchmaking with Australian exhibitors.

Buyers who fill in Austrade's exclusive invitation code enjoy a half-price discount, i.e., 100 yuan/person (November 6 to 10) and 50 yuan/person (November 8 to 10).

Search for "China International Import Expo Mini Program" on WeChat or download the "China International Import Expo APP," enter the mini program or App, complete login, select "Professional Visitor Registration," select "Non-Organization Visitor," and enter Austrade's exclusive invitation code 06MQW6V2. After saving, the next step will display Austrade's organization name. Complete the registration information submission and wait for review (review time is approximately 2-3 weeks). Please arrange to complete registration before October 20 to avoid delays in visiting the expo.

Visitors interested in Australian products and services

can scan the QR code below

to make appointments with relevant companies and grasp business opportunities in advance